China’s Economy Grows: What Does It Mean for the Toy Industry? (0)
9/02/10 •
As the average Chinese income increases yearly, the big question for us in the toy industry is: what does this mean for U.S. toy market?
Recent Posts
Trend Alert – Women Rule, You Should be Talking to Them. (0)
9/01/10 •
“From Africa to the Americas and China to India and Europe too, Women drive the majority of purchases and thus are the most highly targeted among advertisers worldwide” says Jacob R Miles III, CEO GrapevineStar Media and Entertainment
Mobile Ad Budgets – Where’s the Money Coming From? (0)
8/31/10 •
Where Is The Money Coming From?
by Mark Walsh for MediaPost
One of the more intriguing pieces of advice handed out during MediaPost’s Mobile Summit last week was Eric Bader’s exhortation to look elsewhere besides digital budgets to fund mobile campaigns. He argued that because digital budgets were already small–between 5% and 8% of a brand’s ad [...]
The True Effect of Interactive Media (0)
8/26/10 •
New Media is Interactive Media, it includes all aspects of social media, viral social games and mobile. The integration of new media into marketing, communications and other business departments is just beginning the true values and effects are just beginning to be widely understood…say Jacob R Miles, CEO GrapevineStar, a new media and intellectual property integration company.
Most Active Mobile – Talk and Text Users (0)
8/25/10 •
Nielsen: African-Americans, Women, Southerners Tops in Talking, Texting
by Mark Walsh for MediaPost
When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen.
African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics with 826 minutes [...]
Grapevine, Texas based GameStop debuts “store of the future” (0)
8/24/10 •
“The key to GameStop’s continued leadership and success in the new media world order of video games is the synergistic management of the individual and community online game experience integrated with an interactive, instore community experience”…says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., an intellectual property and new media integration company.
Are Publishers Doomed to Fail in Age of Video (0)
8/24/10 •
Are Publishers Doomed to Fail in Age of Video
by Ashkan Karbasfrooshan
Why did Blockbuster fail against Netflix?
Why did Barnes & Noble stumble while Amazon thrived?
Harvard Business School professor Clayton Christensen’s focus on innovation in commercial enterprises led to his first book, “The Innovator’s Dilemma,” which articulated his theory of disruptive technology. In the book, he argues [...]
Trend Alert – Top Ten Tips for Connecting with Today’s Girls (0)
8/20/10 •
By Sam Cannon, MediaPost
Top 10 Tips For Connecting With Today’s Girls
It’s no secret that marketing to teenage girls has always been challenging. The good news is that reaching this audience is not an impossible task. In fact, here are 10 emerging best practices to consider when preparing to connect with teenagers:
1. Most brands are totally [...]
Social Media is Here to Stay! (0)
8/17/10 •
Social Media Is Here to Stay (Just Look at History)
by Erik Sass for MediaPost
Wow! sometimes you come across a statistic that says it all. Recently I was impressed by the results of a survey of 1,022 Canadian business execs by Leger Marketing, which found that 90% of the businesses represented are using social media to [...]
London Olympics Mascot Products Revealed (0)
8/17/10 •
London 2012 mascot products revealed. Clare Balding, TV presenter and sports journalist unveiled a range of mascot products for the London 2012 Olympic and Paralympic Games at Golden Bear Products Ltd, Telford.
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has appointed Golden Bear as its master toy licensee as part of the [...]
Featured Categories
Business»
9/02/10 •
China’s Economy Grows: What Does It Mean for the Toy Industry?9/01/10 •
Trend Alert – Women Rule, You Should be Talking to Them.8/31/10 •
Mobile Ad Budgets – Where’s the Money Coming From?
Connect»
9/01/10 •
Trend Alert – Women Rule, You Should be Talking to Them.8/25/10 •
Most Active Mobile – Talk and Text Users8/05/10 •
Youth Focused Interactive Marketing to be Location-Based
Events»
8/24/10 •
Grapevine, Texas based GameStop debuts “store of the future”8/17/10 •
London Olympics Mascot Products Revealed8/12/10 •
Spice Girls – India Audition Information
Global»
9/02/10 •
China’s Economy Grows: What Does It Mean for the Toy Industry?9/01/10 •
Trend Alert – Women Rule, You Should be Talking to Them.8/24/10 •
Grapevine, Texas based GameStop debuts “store of the future”
GrapevineStar»
9/01/10 •
Trend Alert – Women Rule, You Should be Talking to Them.8/31/10 •
Mobile Ad Budgets – Where’s the Money Coming From?8/26/10 •
The True Effect of Interactive Media
MEPros»
9/02/10 •
China’s Economy Grows: What Does It Mean for the Toy Industry?9/01/10 •
Trend Alert – Women Rule, You Should be Talking to Them.8/31/10 •
Mobile Ad Budgets – Where’s the Money Coming From?
News»
9/02/10 •
China’s Economy Grows: What Does It Mean for the Toy Industry?9/01/10 •
Trend Alert – Women Rule, You Should be Talking to Them.8/31/10 •
Mobile Ad Budgets – Where’s the Money Coming From?
